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Alphabet will ‘wind down’ Loon’s internet-broadcasting balloons – Engadget

Google’s parent company is shutting down its balloon internet project.

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In 2013 Google shocked us by announcing Project Loon, an effort to distribute wireless connections from balloons floating 20km above the Earth. Now, as first reported by Wired, Google’s parent company Alphabet is pulling the plug on it, apparently because it couldn’t make the whole thing commercially viable. Loon CEO Alistair Westgarth writes in a blog post that “While we’ve found a number of willing partners along the way, we haven’t found a way to get the costs low enough to build a long-term,…

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