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Wendy’s CEO expects to hit 10% digital sales goal in 2021, three years ahead of schedule – CNBC

Wendy’s CEO Todd Penegor expects the breakfast menu to account for 10% of sales by the end of 2022.



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The coronavirus pandemic pushed American businesses to leverage the internet to reach consumers and the same can be said for Wendy’s.
With the help of its loyalty program, the fast-food chain’s digital arm is on its way to make up a larger share of the company’s total sales well ahead of schedule, according to CEO Todd Penegor, who appeared on CNBC Wednesday.
The company now expects digital to make up 10% of sales in 2021.
“We didn’t think we’d get to 10% until 2024, pre-pandemic,” Penegor told…

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